Is Your Site Ready for Year-End Giving?

There are three simple things that you can do right now to get your website ready for end of the year donations.  After all, if your nonprofit is like most, you receive over half of your donations during your year-end campaign.  Here are a few ideas…

Update your homepage:  Find a couple of compelling photos and/or stories that really show what your organization is all about and post them front and center on your homepage.  People connect with people – not text, facts, and figures.

Simplify giving:  Make sure your donate button is also on your homepage and that it connects to a simple, user-friendly fundraising form which is embedded directly into your website.  If your donation form is too long, too complicated or requires supporters to leave your website to complete their transaction, you run the risk of losing donations.

Show how donations will be used:  People want to know where their money is going.  Share your clients’ success stories – they don’t have to be long, just one or two paragraphs – to remind donors of all the great things they’ve done and could continue to do for your organization.